Big game hunting is the most popular form of hunting, according to the 2016 National Survey of Fishing, Hunting, and Wildlife-Associated Recreation. Sponsored by the U.S. Fish & Wildlife Service, the survey found there were 9.2 million hunters who pursued big game such as deer and elk in 2016. That makes big game hunting big business as well, as the survey found that big game-related expenditures for trips and equipment totaled $14.9 billion in 2016.
As big as big game hunting is, 3.5 million hunters took time to hunt small game, which includes squirrels and rabbits. The third most popular type of hunting in the United States in 2016 was migratory bird hunting, which attracted 2.4 million hunters and generated $2.3 billion in bird-related trip and equipment revenue.